Branding photography is a powerful way to elevate your professional image, especially for small business owners and entrepreneurs in North Florida. This month, I had the pleasure of working with Leslie Welsh, a CPA, to create updated headshots that reflect her approachable yet professional brand. Our session took place at Share Space Palencia, a versatile co-working space perfect for both indoor and outdoor photoshoots.
Leslie came to me ready to update her professional images and create a mix of indoor and outdoor shots that reflected her professional yet approachable personality.
As a CPA, Leslie’s brand is professional yet casual, aiming to be relatable and approachable for her clients. I’ve had the pleasure of knowing Leslie personally through our work on the board for the Women’s Business Organization of North Florida and at various networking events. This connection allowed me to understand her bubbly and fun personality, which I wanted to highlight while maintaining her professional image.
Planning the Session
To ensure Leslie was prepared for her session, I provided her with simple yet effective tips leading up to the day. These included advice on wardrobe selection, mindset preparation, hydration, and rest. Leslie chose three fantastic outfits that perfectly complemented the settings we selected.
We decided on Share Space Palencia for its dynamic mix of indoor and outdoor backdrops. This location, with its vibrant colors, modern office setups, and even a wooden-framed phone booth, provided the perfect environment to capture Leslie’s personality and professionalism.
The session was scheduled later in the day to take advantage of the golden hour for outdoor shots. Leslie’s easy-going nature made her a joy to work with, and her natural movements required minimal posing guidance. One of the most memorable moments was when Leslie spotted a charming red chair outside a shop near the co-working space. This spontaneous setup perfectly complemented her blue dress and added a touch of personality to the session.
Highlights and Favorite Shots
One of Leslie’s favorite images—and mine—was an outdoor shot in her blue dress. Captured as she laughed with a sassy yet fun pose, the image perfectly embodies her approachable yet confident demeanor. Another standout was a close-up headshot of Leslie in a green jumpsuit, seated casually in a gray chair. This shot exudes professionalism while remaining relaxed and inviting, making it an excellent choice for her new profile image.
Leslie’s testimonial says it all: “I love the way my pictures came out! She captured my personality.” On Facebook, she shared her excitement, writing, “The Lisa Renee Experience just re-did my professional headshots. I love the way they came out! I think she really captured my personality.”
Lessons and Insights
This session reinforced the importance of truly knowing my clients to create a comfortable and authentic experience. By understanding Leslie’s brand and personality, I was able to capture images that not only look great but also feel genuine and relatable.
Professional images are essential for showcasing your brand in a way that connects with your audience. Stock photos or casual snapshots can’t convey the same level of authenticity or professionalism. Your brand is your story, and professional photography ensures that story is told in a compelling and visually engaging way.
Why Branding Sessions Matter
Whether you’re a new business owner, rebranding, or looking to elevate your business, a branding session is a critical investment. Working with a professional photographer who understands your story and vision ensures your images resonate with the right audience. My services go beyond photography—we work together to create a cohesive visual representation of your brand that sets you apart.
Ready to Elevate Your Brand?
As a photographer serving Jacksonville, St. Augustine, and the surrounding areas, I specialize in creating branding images that tell your story and resonate with your audience. Ready to update your headshots or elevate your brand? Contact me today to book your personalized branding session! Book your Branding Discover Session here.